
Fostering Inclusive Action Sports
Driving women+’s participation in outdoor action sports
A step-by-step strategy development process for national and regional stakeholders ready to make action sports more inclusive for women+.
FIAS – An introduction
This strategy development process is designed to help national and regional stakeholders in action sports strengthen gender inclusion across their sport.
Drawing on the evidence-based FIAS Framework, it provides a structured process for reflecting on current practice, identifying opportunities for development, and implementing meaningful actions that improve the participation and retention of women+.
I use the FIAS framework to plan the promotion, events and strategic direction of Hafod Trails. It really helps keep inclusion at the heart of our work here.”
Access the guide now and get started!
The FIAS Strategy Development Process Guide is free to download. Tell us a little about yourself and you’ll get access straight away.
How our tools deliver
The FIAS Framework and Strategy Development Process are used by organisations looking to:
Form coalitions driving change
The Framework can act as a shared language and reference point across regional or national organisations, helping bring clubs, governing bodies and other stakeholders together to elevate the topic of gender inequality and forge a shared approach. When multiple groups use the Framework, it becomes easier to align goals, compare insights, and coordinate efforts.
Plan a new strategy
The Framework can help develop strategic approaches to tackling gender inequality in action sports. Its phased and intentional approach builds a coherent strategy with clear goals, timelines, and measures of success, making efforts more sustainable and outcomes easier to evaluate.
Help justify existing approaches
The Framework can be used as an evidence-based lens to assess, review, refine, and reinforce actions, and to clearly explain their impact to partners, funders, and other stakeholders.

Who is the process for?
Develop a strategic approach to tackling gender inequality in outdoor sports
The Framework can help develop strategic approaches to tackling gender inequality in action sports. Its phased and intentional approach builds a coherent strategy with clear goals, timelines, and measures of success, making efforts more sustainable and outcomes easier to evaluate.
What the process delivers
At the end of the FIAS strategy development process, organisations will have a strategic plan that builds on existing strengths, leverages key partnerships and networks, identifies achievable actions, and creates lasting impact for the inclusion of women+ in sport.
How the process works
This process will guide your organisations through a series of steps, moving from understanding the current context to planning and implementing actions for meaningful change. The four steps to the process are:
Step 1: Onboarding
Agree objectives and explore potential challenges and friction points before gathering insight into women+’s experiences.
Step 2: Interrogate existing insights
Assess the experiences of women+ in action sport to understand the current reality and develop a clear picture of gender.
Step 3: Plan the approach
Identify examples of inclusive practice and map out stakeholders to identify strengths and opportunities for progress.
Identify new opportunities and opportunities to expand or strengthen existing work.
Prioritise opportunities, translate them into actions, and align resources to create a realistic, step-by-step plan.
Step 4: Define outcomes & measure progress
Define success and set targets, then gather and evaluate evidence, to report progress and measure impact.
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Toolkit info
Frequently asked questions
How much does the guide cost?
The guide is available free of charge. Upon completion, we ask users to complete a short evaluation form. The data collected helps us assess the guide’s impact on gender inclusion across action sports and informs its ongoing development.
What if I need help?
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Do you offer in-person workshops?
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What if my organisation represents multiple sports?
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